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The Prince of Wales at London Collections: Men show
Jun '12
London will play host to programme of shows and events over the three day period, celebrating the creative and commercial importance of the heritage brands through to the world leading talent of British menswear. London Collections: Men was officially launched on Thursday 14th June with a reception at St James's Palace, hosted by HRH The Prince of Wales.

The London Collections: Men is running and the best London's menswear designers showcasing their spring/summer 13 collections.

“Fashion continues to play an important role in London's economy, providing thousands of jobs, but also underpinning London's status as a dynamic and creative city that people want to visit and businesses want to invest in.

“The capital's high streets make clear that men are becoming increasingly dapper and style conscious and from Savile Row to east London, we've got some amazingly brilliant designers. As we welcome the world for 2012, this important new menswear showcase will bring international buyers and press and be a significant boost for our creative businesses - now is the time to stake our claim to a potential global market worth billions.” - Boris Johnson, Mayor of London

The Hospital Club, WC2, is the central hub for London Collections: Men, where, alongside the BFC show space, three floors of showrooms and carefully curated static installations from 31 ready-to-wear and accessories designers will be open to press and buyers.

Caroline Rush, CEO, British Fashion Council commented “With so much menswear talent on the line-up, and a strong attendance of international buyers expected over the three days it makes strong commercial sense for these designers to sell in London, and London Collections: Men gives them the platform to do this.”

Ready-to-wear installations at The Hospital Club are located in the Designer Gallery on the ground floor, which include collections from design duo Baartmans and Siegel; Berthold; Felipe Rojas Llanos and Prism, amongst others menswear brands.

NEWGEN MEN, sponsored by TOPMAN, recipients have all received support to hold a static exhibition for their collections, which will go on display following their on schedule shows and presentations.

Designers Christopher Raeburn, Lou Dalton, Martine Rose, Matthew Miller and Sibling will all be on the ground floor and jewellery designer Bunney will show his collection in the accessories collective.

The accessories collective, based on the first floor comprises of bag, jewellery, footwear and sunglasses brands, giving accessories designers the opportunity to curate a unique setting and visual display for their collections. 

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