Home / Knowledge / News / Fashion / CFDA supports Diet Coke Young Designer Challenge

CFDA supports Diet Coke Young Designer Challenge

18
Jun '12
Designing a T-shirt is one thing, but designing a T-shirt that catches the eye of designers Zac Posen, Cynthia Rowley and L’Wren Scott and seeing it in the aisles of Target stores across the country? Now that’s extraordinary.

Diet Coke and the Council of Fashion Designers of America (CFDA) announced a partnership to give talented design students an extraordinary portfolio boost – a chance to have their design featured at Target stores nationwide.

The three fashion-forward brands will celebrate up-and-coming talent through the Diet Coke Young Designer Challenge, a new competition searching for the next official Diet Coke T-shirt to inspire creative, extraordinary individuals everywhere.

“The CFDA is an authoritative voice in the world of fashion and style, and we couldn’t ask for a better partner for the Diet Coke Young Designer Challenge,” said William White, Group Director Brand Diet Coke, Coca-Cola North America. “With their support, one up-and-coming design student will have an extraordinary opportunity to launch his or her career in the world of fashion.”

Adding to the excitement, the winning T-shirt design will be selected by some of the biggest names in fashion, including Vince Voron, associate Vice President, Strategic Design and Integrated Marketing Content, Coca-Cola North America, creative experts from Target and luminary designers Zac Posen, Cynthia Rowley and L’Wren Scott.

These leading style and fashion experts will select the winning design from a pool of 10 finalists, who will be chosen based on an online vote.

Through June 18, visitors to DietCoke.com/Design will be able to cast their vote for the T-shirt design they believe best represents the multi-dimensional and aspirational Diet Coke brand. The 20 designs in the running are the creations of the following design students, and were pre-selected from submissions by sophomores and juniors at CFDA partner colleges:

  • Gustavo Alonso, Miami International University of Art and Design, Miami, Fla.
  • Florencia Chaves, Parsons The New School for Design, Brooklyn, N.Y.
  • Mackenzie Gaudette, Miami International University of Art and Design, Miami, Fla.
  • Marianne Grobman, Miami International University of Art and Design, Aventura, Fla.
  • Sarah Humphries, Savannah College of Art and Design, Tampa, Fla.
  • Adele Jackson, Marist College, Poughkeepsie, N.Y.
  • Kelly Jenkins, Drexel University, Philadelphia, Pa.
  • Toni-Marie Koulos, Drexel University, Philadelphia, Pa.
  • Xenia Lally, Savannah College of Art and Design, Savannah, Ga.
  • Zi Lin, Savannah College of Art and Design, Savannah, Ga.
  • Katherine Owen, Savannah College of Art and Design, Savannah, Ga.
  • Danielle Perret, Parsons The New School for Design, New York, N.Y.


Must ReadView All

Pic: Ebay

E-commerce | On 3rd Dec 2020

US, UK, Oz among top markets for Indian sellers on eBay

The United States, the United Kingdom, mainland Europe and Australia...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Jharkhand to make FICCI national industry partner

The Jharkhand state government will make the Federation of Indian...

Pic: Shutterstock

Retail | On 3rd Dec 2020

FY21 Indian apparel retail revenues to fall 40-45%: Ind-Ra

With apparel retailers closing fiscal 2020-21 with a 40-45 per cent...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Will Qian,

Will Qian

Honghua Digital Technology Stock Co., Ltd. specialises in the R&D,...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search