CFDA supports Diet Coke Young Designer Challenge

Diet Coke and the Council of Fashion Designers of America (CFDA) announced a partnership to give talented design students an extraordinary portfolio boost – a chance to have their design featured at Target stores nationwide.

The three fashion-forward brands will celebrate up-and-coming talent through the Diet Coke Young Designer Challenge, a new competition searching for the next official Diet Coke T-shirt to inspire creative, extraordinary individuals everywhere.

“The CFDA is an authoritative voice in the world of fashion and style, and we couldn’t ask for a better partner for the Diet Coke Young Designer Challenge,” said William White, Group Director Brand Diet Coke, Coca-Cola North America. “With their support, one up-and-coming design student will have an extraordinary opportunity to launch his or her career in the world of fashion.”

Adding to the excitement, the winning T-shirt design will be selected by some of the biggest names in fashion, including Vince Voron, associate Vice President, Strategic Design and Integrated Marketing Content, Coca-Cola North America, creative experts from Target and luminary designers Zac Posen, Cynthia Rowley and L’Wren Scott.

These leading style and fashion experts will select the winning design from a pool of 10 finalists, who will be chosen based on an online vote.

Through June 18, visitors to DietCoke.com/Design will be able to cast their vote for the T-shirt design they believe best represents the multi-dimensional and aspirational Diet Coke brand. The 20 designs in the running are the creations of the following design students, and were pre-selected from submissions by sophomores and juniors at CFDA partner colleges:

• Gustavo Alonso, Miami International University of Art and Design, Miami, Fla.
• Florencia Chaves, Parsons The New School for Design, Brooklyn, N.Y.
• Mackenzie Gaudette, Miami International University of Art and Design, Miami, Fla.
• Marianne Grobman, Miami International University of Art and Design, Aventura, Fla.
• Sarah Humphries, Savannah College of Art and Design, Tampa, Fla.
• Adele Jackson, Marist College, Poughkeepsie, N.Y.
• Kelly Jenkins, Drexel University, Philadelphia, Pa.
• Toni-Marie Koulos, Drexel University, Philadelphia, Pa.
• Xenia Lally, Savannah College of Art and Design, Savannah, Ga.
• Zi Lin, Savannah College of Art and Design, Savannah, Ga.
• Katherine Owen, Savannah College of Art and Design, Savannah, Ga.
• Danielle Perret, Parsons The New School for Design, New York, N.Y.