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Slama uses technological fabrics to create noble look

Jan '06
Rosa Chá – Lingerie collection
Rosa Chá presented by fashion designer Amir Slama.

ABIT informed that Amir always seeks Brazilian references in his creations. From Saci-Pererê to the Amazon Forest and guaraná, the brand works on the print and the design in order to highlight Brazilian identity.

That is certainly the main reason for the brand's success overseas. In this collection, the bet is on lingerie's romanticism mixed in with the sport OFF afforded by the World Cup.

The fashion show had three moments: first, the romantic looks, giving underwear look to the bikinis and the short dresses that also serve as beach robes. Plenty of lace ribbons and ruffles.

The second moment, which was sportier, had the T-shirt as the key piece, and it becomes a dress, a top and a bikini.

The waistband, necklines and cuffs are finished in flat knitwear. In the final moment, the shapes repeat with new prints, parts of the Brazilian flag in stylized looks.

The brand uses technological fabrics that blend polyamide and cotton and invests in details such as laser-perforated silk giving T-shirts a nobler look.

Since 1988 producing Brazilian fashion, Rosa Chá, created by fashion designer Amir Slama, has the mission of producing a differentiated product with quality standards in accordance with the market positioning parameters acquired in Brazil and abroad.

ABIT, the representative organization of the Brazilian textile and apparel industry, participates actively in the evolution of the textile sector. A pioneer in the industrialization of Brazil, the textile sector stands out within the domestic economy.

Brazilian Textile and Apparel Industry Association

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January 2022

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