Hennes & Mauritz (H&M), a Swedish retailer plans to launch its outlet in Walnut Creek, East Bay in San Francisco, by Spring.
H&M is famous for its affordability and hip fashion that appeals youth.
Walnut Creek store, predominantly a shopping area for older people with expensive and high-end products, will now cater to the younger and fashion conscious people.
H&M is one of the most successful fashion chains in the Europe.
It distributes over 20 average priced, fashionable brands that are all designed by its own in-house staff.