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Revlon launches Vital Radiance for women over fifty

24
Jan '06
Cosmetic Company Revlon Inc introduces Vital Radiance, the first major color cosmetics brand sold at mass retailers created for women over fifty, with her changing skin in mind.

Launching in January 2006, Vital Radiance is expressly designed to enhance the natural beauty of the 50+ woman at this exciting time in her life.

This consumer is active, engaged and happy with who she is, but she has noticed over time that her skin has changed, and her makeup doesn't work as well as it used to.

Vital Radiance provides a complete makeup solution that allows her to look and feel her best - today.

Click to view more details

What makes Vital Radiance exceptional goes beyond just makeup. Vital Radiance's mission is to provide customized service - a first-of-its-kind in the mass market - to ensure that every woman achieves her best beauty look.

Vital Radiance provides easy-to-follow application techniques and tips specially created by makeup artist Frances Hathaway.

In addition, a dedicated staff of experienced beauty specialists is available 7 days a week by calling 1-800-RADIANT.

Vital Radiance Beauty Specialists are available to provide personalized beauty consultations, information about the line of products, guidance on application techniques, and free product samples.

Revlon is a worldwide cosmetics, skin care, fragrance, and personal care products company.

The Company's vision is to deliver the promise of beauty through creating and developing the most consumer preferred brands.

Revlon Inc


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