Home / Knowledge / News / Fashion / Debenhams signs designer talent Marios Schwab for A/W line
Debenhams signs designer talent Marios Schwab for A/W line
20
Sep '12
Debenhams has announced a strong 4.4% increase in sales for the ten weeks to 1st September 2012. This financial growth comes as the retailer also reveals another top fashion signing, by adding London based talent Marios Schwab to its designer ranks.

The move to add Marios Schwab to the Edition concept follows hot on the heels of his spring/summer 2013 show, which received rave reviews at London Fashion Week last Sunday.

The strong sales update comes off the back of Debenhams’ concentration on the expansion and evolution of its designer offering, strong growth in both multi channel (online sales +40%) and international markets, and a successful store modernisation programme to improve the customer experience. These results suggest that customers are increasingly seeing Debenhams as a market leader in great quality, designer fashion and a retail destination of choice.

Marios Schwab will launch an exclusive range for Edition, which will debut for autumn/winter 2012 and has been specifically designed to appeal to women who want contemporary style that makes a statement.

The new signing is testament to the growing success of Debenhams’ designer stable that includes the likes of Jonathan Saunders, Roksanda Ilincic and Henry Holland. The move acts to further cement Debenhams’ designer fashion credentials, in particular the ‘next generation’ of design talent first introduced by the Edition model last spring.

Edition is a more fluid designer concept, where talent is signed up for a minimum of four seasons, with the aim of finding the next generation of designers at Debenhams.

Says Michael Sharp, Chief Executive of Debenhams: “We are delighted to announce the addition of Marios Schwab to the high calibre of design talent we house within Debenhams. Our designer collaborations are something that we are really proud of, and we are committed to building on its success.

“We have put a renewed focus on designers at Debenhams and really bought this to life through our recent advertising campaigns, and by refreshing the designer offer with the introduction of Edition. Customers can shop established industry names such as Jasper Conran, Betty Jackson and Julien Macdonald alongside new designers such as Marios all in one place.”

Launching in time for Christmas, Marios’ range consists of beautifully cut, modern dress shapes which can be worn for daytime or evening. Known for his unique talent of understanding the contours of a woman’s body, the range taps into this, creating clothes which make women feel confident, special and individual.

Said Marios Schwab; “Working with Debenhams on the range has enabled the Marios Schwab brand to be introduced to a new, exciting and strong-minded Edition customer. It has been a great experience to introduce elements of the DNA of my label to a wider range of women, taking inspirations from signature pieces of my collections and adapting them in to a product for a customer who is confident and knows exactly what she is looking for in her wardrobe.


Must ReadView All

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Interviews View All

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search