Home / Knowledge / News / Fashion / Gok Wan to design five more collections for Sainsbury's
Gok Wan to design five more collections for Sainsbury's
08
Oct '12
Sainsbury's announces that its’ partnership with TV personality Gok Wan will continue for another year, comprising five more exclusive collections.

Launched one year ago, Gok for Tu has been the most successful clothing collaboration at Sainsbury's. The range has enjoyed an enduring appeal, from the triumph of the first collection where the ultimate red wrap dress sold at a rate of one every 24 seconds to the black slimming jodhpurs in the third collection, selling one every 57 seconds.

Gok for Tu has helped Sainsbury's outperform the clothing market, maintaining its position as seventh for volume market share.* Clothing at Sainsbury's is now growing faster than food, with year-on-year growth of over 17%. In fact, Sainsbury's core Tu clothing range recently achieved its best ever sales day on Saturday 29 September.

Gok's fifth collection for this autumn landed in over 200 Sainsbury's stores. The winter collection, made up of classic separates and Christmas party dresses arrives in stores in November.

Gok Wan said: "From the shop floor to the boardroom, I've thoroughly enjoyed working on my Gok for Tu range with Sainsbury's. From day one we've developed designs and turned them into gorgeous garments that millions of women love wearing. I can't wait for the forthcoming year and to see what reaction my current autumn and forthcoming winter collections receive."

James Brown, Head of Clothing for Sainsbury's said: "The collaboration with Gok Wan resonates perfectly with our customers and we are delighted to work with Gok for another year on five more collections."

Gok for Tu offers capsule collections that combine high street style and quality at supermarket prices and is currently available in 216 stores. Prices for the fifth collection range from only £20 for a shell top to £65 for a trench coat.

Each collection is designed and developed over several months by Gok Wan and Sainsbury's. Gok is involved in every detail, from the sketches, fabric, sourcing, manufacturing and finishing to marketing and events. When developing each collection, Gok Wan and Sainsbury's also take into consideration customers' feedback from the previous ranges to ensure the offer is always relevant.

Wearable basics feature alongside statement pieces - all designed to enhance a woman's natural shape. The range caters for sizes 8 through to 22, incorporating design tricks and hidden support to flatter all figures.

Brown continues: "Both Gok and Sainsbury's share a passion for helping customers find their personal style; a style that makes them feel great. Given those shared values, it continues to be the perfect pairing.

"The Gok collection really complements our Tu womenswear offer, helping to drive awareness of the wider Sainsbury's clothing range."

The use of a plus-size model has also proved an overwhelming hit for the more recent Gok for Tu collections. Customers constantly tell Sainsbury's that they love and appreciate this refreshing and realistic approach.

Sainsbury's


Must ReadView All

New Investment for traditional Myanmar textiles, weavers

Textiles | On 21st Oct 2018

New Investment for traditional Myanmar textiles, weavers

Myanmar Artisans Co Ltd, Turquoise Mountain and the DaNa Facility,...

Pak knitwear exporters plan environmental compliance

Textiles | On 21st Oct 2018

Pak knitwear exporters plan environmental compliance

Pakistani manufacturers and exporters of knitwear garments have...

Courtesy: Hyosung

Textiles | On 21st Oct 2018

Hyosung converting spandex plants into smart factories

Hyosung TNC, the textile and trading unit arm of Hyosung, is...

Interviews View All

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search