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IVANKA unveils world's first 'concrete' ready-to-wear
Oct '12
The world renowned design company for concrete, IVANKA proudly announces the world's first 'concrete' ready-to-wear and accessories collection unveiling the result of two years development.

The first experiments of joyful creation – Cement Couture conceptual handmade pieces personally made by the founders of the brand (Katalin Ivanka and Andras Ivanka) for their own portrait shoot for Vodafone lifestyle magazine – has evolved to lay the professional foundation of their new division.

IVANKA 'concrete house of fashion' debuted at Tranoï during Paris Fashion Week in September 2012 with their very first ready-to-wear and accessories collection named Concrete Genezis. The striking pieces of wearables, bags and jewelries are progressive in design yet totally wearable and designed for everyday use.
Studio IVANKA has developed a new textile-innovation based on the aesthetic qualities of concrete: using this textile, they have created on a clothing collection that draws a line from a raw masculine look to finer classic femininity. Visualizing today’s modern urban woman and building on the dualism of her fragility and power that can be found in all women, the goal is to illustrate that delicate contrast and cross-gender phenomena through different shapes and materials, such as the contrast between hard concrete and soft textiles or classic shapes in modern context.
The clothes are complemented with a capsule collection of clutch bags where real high performance concrete meets leather: beginning with a simply geometric rectangular model - the 'archetype' of a block of beton - made almost entirely out of monolith concrete, the evolution of the collection explores the effects produced by alternating the ratio between concrete and leather. The Organ Jewelry collection adds a final touch: designed by IVANKA Studio the concrete pendants resemble the five vital organs.
IVANKA was founded in 2002 and is possibly the most design conscious concrete company of the world. Since its inception, IVANKA Studio has made a name for adding a design perspective to what is otherwise widely viewed as an industrial material. They have taken concrete, and handled that material creating products that defy normal concrete capacities and rock our conventional image of this material today. 

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