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Columbia Sportswear purchases footwear brand Montrail

27
Jan '06
Global leader in the active outdoor apparel and footwear industries, Columbia Sportswear Company announced that it has acquired substantially all of the assets of Montrail Inc for cash consideration of $15 million plus the assumption of certain liabilities.

Montrail is recognized around the world as a premium outdoor footwear brand with a reputation for delivering technical, high performance trail running, hiking, and climbing footwear for outdoor enthusiasts.

It is a brand best known for its commitment to creating a best-fit, high performance and high quality product and has been recognized in the SNEWS Outdoor Retailer Survey as both the best selling men's and best selling women's footwear brand in the outdoor specialty channel.

"They see this as an exciting opportunity for both Montrail and Columbia.

Montrail is known for making authentic, premium footwear products for the outdoor enthusiast and the brand has an excellent reputation for fit, quality and use of technology in its footwear," said Tim Boyle, President and CEO of Columbia Sportswear.

"They understand the unique value, positioning and integrity of the Montrail brand and they believe they can leverage their sourcing, logistics, and capital strength to develop even more opportunities for the Montrail product.

Leveraging the performance and fit characteristics of the Montrail branded products will improve the fit and quality of their other footwear brandsas well."


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