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Designer Umair Zafar reaches out to masses & classes
Nov '12
Affordable and trendy clothing is the need of the day, which is very well conceived by celebrity fashion designer and stylist Umair Zafar. Umair Zafar is one of the first designers in the country who has taken the initiative to reach out to the masses as well as classes by launching an online shopping portal The shopping portal has a wide range of Indian and western designer clothing with over 500 different items like sarees, kurtis, western formal wear, designer kurtas for men, etc.
While Umair Zafar has maintained a very high quality of design, the pricing is quite affordable and within the range of the common man. Now even the common man can afford branded, designer wear home delivered to his doorstep thanks to tie-ups with various logistics partners and online shopping giants to strengthen the connect with the customer. Umair Zafar’s designer clothes are now available on Reliance Mart, SBI Mega Mall, HDFC Smart Buy, Junglee, Retail Mart, IndianHanger and a few more. 
The online shopping business is growing and the B2C segment for the fashion industry is likely to see an exponential growth over the next two years. With affordable and trendy styles and designs which are renewed and replaced every two months, is poised to tap the tremendous potential accorded by e-commerce.
Today, NRIs staying in the US, UK or Australia can purchase an Umair Zafar outfit at the click of a mouse. Says Umair Zafar, “After a lot of research, I decided to invest in the B2C model of E-commerce preferring to build up a network of logistics partners, rather than merely setting up 5-10 boutiques across the country. I am sure this investment will pay huge returns in the coming years, as within three months of the launch of my online shopping portal, my sales have picked up considerably.”

Umair Zafar

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