Launched in Paris in October 2008, this initiative provides a unique opportunity for emerging British designers to promote themselves outside London. The project is co-curated and directed by Anna Orsini and Barbara Grispini for the British Fashion Council with the support of the BFC’s Ambassador for Emerging Talent Sarah Mower.

The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme with the aim to promote London design internationally and secure new export business.

The venture to Hong Kong supports the China/Britain Fashion Alliance, a combined initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council formed in July 2011 to promote British Fashion in China.

The Hong Kong showroom will be open for three days, 6th November – 8th November 2012 from 12-6pm at The Space Gallery, 210 Hollywood Road Sheung Wan, Hong Kong, +852 2361 1210.

LONDON show ROOMS Hong Kong is supported by UK Trade & Investment and part-financed by the European Union.

British Fashion Council (BFC)