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Sole Society's maiden celebrity range with Julianne Hough

09 Nov '12
3 min read

To coincide with the launch of Julianne Hough for Sole Society, an exclusive series of documentary-style YouTube videos will be produced and released, detailing the collaborative process. 

"We really want fans and customers to feel involved and engaged," says Nina Tooley, VP of Marketing for Sole Society. "We want them to feel like Julianne took them on this journey with her and that they were really a part of the whole process from beginning to end and are therefore invested in the collection."

Julianne Hough for Sole Society will be available on website, Nordstrom.com and in select Nordstrom stores in February 2013. The line will be co-designed and manufactured in collaboration with Vince Camuto.

Sole Society

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