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The 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango, a spirited, reddish orange, provided the energy boost we needed to recharge and move forward. Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.
Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.
“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”
Emerald for Fashion
The prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets, and even on the red carpet. Appropriate for every occasion, Emerald’s classic elegance makes for striking and irresistible women’s formal and everyday wear as well as accessories. Emerald also makes a strong statement in men’s sportswear, knitwear and ties.
Fashion designers featured in the PANTONE Fashion Color Report Spring 2013, including Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko, are incorporating Emerald into their spring collections. Balanced yet sophisticated, Emerald enlivens all colors in the spectrum and will continue to make a statement beyond spring and summer into fall and winter.
About the PANTONE Color of the Year
The Color of the Year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for nearly 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity.
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