The other brands closely associated with the initiative including Raymond, Monte Carlo, ColorPlus among others will play a vital role in conveying the message to consumers via in- store promotions. Apparel care brands ‘Whirlpool’ washing machine and ‘Godrej Ezee care’ whose products are Woolmark certified are also closely associated with this campaign. Exciting events, games and fun activities will be organised in and around the malls to mark the celebrations.

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark Company