Groupe Sensation Mode helped produce the official opening ceremonies for the association's event, which will begin with the illumination of the district's Place Stéphanie with an art installation called "Polar spheres" created by Québec artist Bernard Duguay. The luminous display won the hearts of Montréalers in 2010 during its debut at Place des Festivals. After the ceremonies, delegates from Brussels will make their way to the Sofitel hotel to attend a cocktail reception celebrating the launch.
The fashion portion of the inauguration was designed and produced by GSM, which sought to present a broad selection of local creations that represented all that Montréal fashion and arts have to offer. Eight of Quebec's designers will attend, including DUY, m0851, Mackage, Ève Gravel, Arielle de Pinto, ça va de soi, Marisa Minicucci, and Harricana.
Models from Dominique Models Agency of Brussels will showcase the designers' creations on two runways in an avant-garde setting with a Montreal signature. Model Amélie Lens, known for Martin Margiella's H&M campaign, will take part in the fashion event.
"We have been at work preparing for this event for months," said Chantal Durivage, co-founder and co-president of Groupe Sensation Mode. "Leading the creative process for this presentation has been an amazing experience and we intend on using this opportunity to increase our visibility and show off the talented designers of Quebec to everyone in Brussels. We look forward to the results that will come from the business meetings that we have ahead of us in Brussels."
The strong Québec presence at the event this year is an opportunity for the Brussels Louise Association to promote itself with unique programming, while also commemorating the 40th Anniversary of the Délégation générale du Québec in Brussels.
"The Louise District is lined with the biggest names, the most prestigious fashion houses and the greatest gourmet restaurants in Brussels," said Claire Hajadj, Director of Communications for Brussels Louise Association. "We have developed an exceptional and progressive partnership with Groupe Sensation Mode, which strengthens the prestige of our event in the eyes of our clients."
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