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Triumph employs technology for correct shape & fit
Dec '12
Triumph has constantly been at the forefront with innovation, not only for its products but also its service. As we march into a digital world with ever discerning consumers, Triumph remains the market leader with the introduction of a novel consumer experience- Shape Sensation Virtual Avatar.

It was aptly followed by the launch of Shaping Cocoon, an Industry-first; managed by specially-trained Shape wear Stylists who are equipped with iPads with a built-in customized Body shape Calculator.

Using the same concept, Triumph Singapore created Shape Sensation Virtual Avatar to transform the lingerie shopping experience, bringing it to a whole new level. Shape Sensation Virtual Avatar is piloted in Singapore and may be adopted by Triumph International globally in time to come.

Shape Sensation Virtual Avatar is the first in market to help consumers visualize and better understand a product. Using the Avatar, consumers will be able to see instantly the benefits that Shape Sensation could offer.

With the help of our Shape wear Stylists, consumers will be able to identify the type of body shape they belong to. As such, our Shape wear Stylists will be able to correctly advise consumers the right products which assist them in making informed decisions.

With the creation of this new technology, Triumph is also able to better equip sales consultants with new skills so they can upgrade themselves and remain relevant in the society. It is a useful tool to motivate employees and increase job satisfaction.

By taking measurements for customers, our Shape wear Stylists will be able to classify each of them into 5 distinctive body shapes- Y, S, I, O, A. By doing so, our Shape wear Stylists will be able to recommend the appropriate shape wear for consumers’ concerned body parts

A-Shape: A body shape with narrow top and very full bottom. It is commonly known as ‘Pear-shape’. The Virtual Avatar recommends a shaping bra to create a fuller breast, a high-waist, long-leg girdle to create a slimmer waist and slimmer thighs

I-Shape: A body shape with no obvious curve. This is the most common body shape of Singapore women. The Virtual Avatar recommends a shaping bra to create a fuller breast and a high-waist girdle to create a slimmer waist which naturally gives a curvier silhouette

With tremendous success from our past Shape Sensation collections, Triumph has launched an even more glamorous collection which comes with intricate lace details. Visually stunning, the collection also retains its renowned effective functionality.

Made from ultra-lightweight, breathable, two-way stretch LYCRA Beauty fabric, the Shape Sensation pieces deliver high performance in shaping, toning and defining, as well as adding a sensual dimension to what women are wearing.

Shape Sensation effortlessly transforms body contours in an instant, so women can feel more confident in whatever they choose to wear.

As every figure is unique and everyone has individual ‘body issues’, the Shape Sensation collection is designed to effectively target even the most problematic areas. Easy to wear and comfortable on the skin, the purposely-designed pieces have an instant slimming and shaping effect, working magic on where it is needed most!

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