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Pure Color Jeans hosts Oprah Favorite 2005

Jan '06
Denim brand Pure Color hosted The Bonfire of the "It" Jean, an Oprah Favorite 2005.

The event will take place on Monday, February 6th at Steam, a high-end hair salon in West Hollywood.

Guests of the bonfire are invited to exchange their former mistakes -- trendy, ill-fitting designer jeans for a pair(s) of the new and extremely flattering Pure Color styles.

The "IT" jeans will be tossed into a barrel decorated to resemble flames of a fire and ultimately donated to charity.

For every pair donated the opportunity to purchase a pair of Pure Color -- the "FIT" jeans will be presented at a special event price of $35.00, (an average retail value of $155).

The brand was launched in the Fall of 2005 and quickly caught the attention of women everywhere who want a designer look and feel in a jean that fits.

It has been a best seller in stores across the country since hitting the sales floor.

Pure Color is based on three simple principals: Premium Fabrics and Washes, High Quality Construction and Precision Fit.

The collection features two essential styles -- Cosmo and Vogue -- each constructed to accommodate the curves and bodylines of women who are Sexy & Curvy.

Each style is cut higher in the back with a low-rise illusion zipper in the front.

The Cosmo fit, available in waist size 25-32, is the designer jean for a woman who looks great in her denim but doesn't care for the extreme low-rise any longer.

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