"Especially in less established markets, direct sellers can reap the benefits of rapidly growing distribution without a bricks-and-mortar infrastructure."
"Since the number of sales representatives is a significant driver of sales, these marketers can generate strong growth through successful recruitment initiatives," says David Vladyka, head of Kline's Consumer Products consulting practice.
"Natura is strong in Brazil and is now expanding to other regions. And Jafra in Mexico; DHC, Pola, and Nu Skin in Japan; and Mary Kay and Proactiv in the U.S. are all key direct sales companies in their local markets but are relatively smaller players abroad," notes Mellage.
"With strong growth in direct sales expected to continue and opportunities booming in developing countries, these direct sales companies can reap the rewards."
GLOBAL COSMETICS & TOILETRIES is Kline's annual service extending across 16 countries in Asia, Europe, Latin America, and North America. It contains information on market size, sales and market shares for leading brands, retail outlet distribution, trends, new product activity, and forecasts for 20 product categories.
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