Aggressive marketing campaigns for Valentine's Day offerings

01 Feb '06

2 min read

Email marketing solutions provider Constant Contact says the roses will be red and flowers and jewelry will be the preferred gifts - edging out chocolate - on Valentine's Day this year, according to US small businesses owners who responded to Constant Contact's 2006 Small Business Valentine's Day Outlook survey.

While 55 percent of those surveyed anticipate strong Valentine's Day sales, an additional 71 percent are predicting stronger online sales this year, and are preparing sales and marketing plans to make it even more successful.

Constant Contact is the leading email marketing service for small businesses, associations and nonprofits.

Broken down by industry in terms of anticipated holiday sales, Hospitality (restaurant, travel, and lodging) led with 76 percent expecting strong sales this year, followed by Retail (specialty shop, clothing store, florist) at 63 percent, and Consumer Services (i.e. jewelers, spas, beauty salons, fitness and photography) at 48 percent.

"Holiday sales have become a vital component of the retail sales cycle for millions of small businesses," said Gail Goodman, CEO of Constant Contact. "Overall, we found 51 percent of U.S. small business owners believe Valentine's Day sales are important to their business and are optimistic that sales will be rosy this year."

According to the survey, US small business owners plan powerful marketing campaigns in 2006 to communicate their Valentine's Day offerings, with 70 percent of US small businesses planning promotional offers.

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