Probably in 1693 in London with White’s, which at the time was simply a refined chocolatier. Nevertheless, it already presented the foundations, which in the 19th century, made these British clubs an unmistakable lifestyle reference point for men.
Whether noble descendants or industrial middle-class, in these Clubs gentlemen dined, smoked, played billiards, commented on the cricket or spoke about the latest ephemeral gossip, using the same elegant (but false) indifference they portrayed when choosing their attire.
A way of dressing which in reality was very polished, rigorous and characterized by an extraordinary attention to detail.
Cavalli adores elegance, sartorial character and rigor, sweeping away the dusty reminiscence of the past and in contrast adding a gentleman’s spirit which is uninterested in appearing eccentric. He is instead open to everything which makes him feel special: the preciousness of fabrics, the uniqueness of a print, in the engineering of a combination.
Roberto Cavalli, by some means, does not want to follow the stylistic values of the Cavalli woman, but he ambitiously seeks to seduce and impress that woman with a mature elegance that lays between tradition and modernity.
Is it a way to abdicate from the male image suggested until this moment? Surely it is the beginning of a new chapter in the brand’s history.
And in the act of writing the first page, Roberto Cavalli together with his son Daniele committed to the epitome of menswear tradition: that of the British style presented in the first Gentlemen’s Clubs and duly combined with the reverie in the era of technology and social networks.
A new philosophy of style, but also of communicating as the fashion shows and the manors of presenting the collections are the first and foremost headlines in conveying the latest creations.
So then, no fashion shows this season. The reason? The runway and the long walk before the public and photographers enhance and highlight the spectacular nature of feminine seduction. The same does not apply to the male essence. On the contrary; this might be the motive behind the skepticism of many men towards fashion.
This collection aims at celebrating male reality.