Crystal Hall is a new and innovative area for curated, forward-looking lifestyle brands.
We will display 8-10 SOS Black Snow styles with a high degree of fashion at Crystal Hall. We are presenting our Autumn/Winter 13/14 news and we are proud that SOS Black Snow has been selected for the area for high level life style brands at CIFF Crystal Hall, says CEO Bo Storm to CIFF News.
SOS Sportswear Denmark acquired the global Swedish company in November 2012. The AW 2013 collection is the first from the Danish design team. SOS is a global ski fashion brand sold in Europe, USA, Australia, Russia and Japan.
Bo Storm is also behind BB Distribution, the Danish distributor of Björn Borg. Björn Borg, which is a Swedish company founded by the former tennis ace of the same name, also exhibits at CIFF. Björn Borg’s new Autumn/Winter 2013 collection is displayed on stand E-011.