Home / Knowledge / News / Fashion / Adidas NEO hosts unique fashion show with Selena Gomez
Adidas NEO hosts unique fashion show with Selena Gomez
07
Feb '13
New York played host to a different kind of fashion show. While most fashion brands carefully control their runway looks, adidas NEO Label instead took the brave decision to ask teens themselves to curate the show with outfits they liked best.

This real-time fashion show involved thousands of teens from across the world submitting  suggested ‘looks’ with the final 30 outfits chosen by teen fashion bloggers on the day of the event.  The bloggers, who were flown into New York especially for the fashion show, sent the looks down the runway in front of an audience of teen fans.

Selena Gomez, a global style icon for the brand, opened and closed the show and went through the final looks backstage with the team of teen fashion bloggers.  The fashion show also marked the launch of the adidas NEO Label Spring Live Your Style Campaign, fronted by Selena Gomez.

Selena said “I always encourage my fans to express themselves through fashion so it was really exciting that, for the first time at a fashion show, the looks were put together by the people who actually wear them. It was such a fun day and I think the outfits that made it on to the runway were great.  There were so many looks that I want to wear myself!”

Fans of adidas NEO Label from around the world were asked to submit their looks via the fashion community portal Polyvore. The looks were then shortlisted by teen bloggers during a number of styling sessions in the run up to the show. 

Stephanie Mei Huang of High Stiched Voice blog from the USA says, “This has been the most exciting fashion show to be involved in.  Not only did we get to work with adidas NEO Label Creative Director and stylist and choose the looks we liked the best, we were also able to talk Selena through our choices and get her input on the looks, which was amazing.”

The bloggers also had the opportunity to input into the hair and make-up choices for the show and assist with styling. German teen DJ, DJane Therese was chosen to create an exclusive playlist for the event and of course the models were all teens themselves, which gave the show a unique twist.

Dirk Schoenberger, Creative Director adidas NEO Label explains, “NEO is a brand with teens at its heart so it didn’t feel right for us to choose which clothes to showcase on the runway. We wanted NEO fans to show us how they want to wear the adidas NEO collection and really ‘live their style’ through the event.  We are really pleased with the number of looks that were submitted and I’m really proud of how the teens have represented our brand.”

adidas


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Rajiv Sirohi, Shara

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search