Seems like China, which is soon emerging as the leading global luxury market, has become the next favourite destination for all high-end international fashion brands.
The latest name to join the bandwagon is the successful English businesswoman and fashion designer Victoria Beckham, who in a bid to tap the fast growing Asian market has decided to launch her fashion range in the country with the second biggest economy in the world.
Other than showcasing and publicising her creations to Chinese buyers, the gorgeous mother of four would also make several high-profile public appearances to promote her brand in the country, reported the Mirror.
The news of Victoria’s decision to infiltrate the Chinese market have come soon on the heels of her footballer husband David Beckham being announced as China’s first ever football ambassador.
Fibre2fashion News Desk - India