Home / Knowledge / News / Fashion / Designer Kavita presents 'Hypercraft' collection at WLFW
Designer Kavita presents 'Hypercraft' collection at WLFW
16
Mar '13
This season Designer Kavita Bhartia presents “HYPERCRAFT” a collection that draws inspiration from the new generation of technology making 3D available to designers and crafts people, using technology to enhance artisan skills to create new classical designs.

For instance, Vivan Sundaram has worked in different mediums like painting, sculpture, printmaking, photography, installation and video art. His re-take of ‘Amrita’ is a series of black and white digital photomontages based on archival photographs from the Shergill family. Sundaram refigured the photographs and recast the family in new roles and re-telling the family history.

The collection derived inspiration from artist Michael Eden who used antique form while using digital technology.

Hypercraft is a technology that is used to add an extra dimension to traditional crafts. It takes handcrafted design to a new level, while retaining a human touch.

Using technologies like laser cuts combined with prints and unusual embroidery techniques, Kavita Bhartia has the collection a complete retro look and boxy silhouettes.

The color palette is fresh and wearable with mist green, fiery red, warm yellows, plaster pinks, glowing umber, beiges, blacks and rich off whites.

Silhouettes have an unusual twist, asymmetric hemmed dresses, low slung & pleated straight leg pants, boxy jackets, and tunics with wide rib trims, slouchy sleeves and notched hems.

Kavita Bhartia

Kavita Bhartia launched Ogaan, one of the first stores in the country to showcase Indian designer clothing, in 1989. Ogaan has a strong tradition of promoting new designers, together with the established names in Indian fashion. Kavita Bhartia launched her own label in 2001. The Kavita Bhartia brand is known for using Indian craft skills in contemporary ways to create a fun, quirky aesthetic

Kavita Bhartia


Must ReadView All

Pic: Infinited Fiber Company

Textiles | On 21st Apr 2021

Infinited Fiber plans to build €220 mn flagship factory in Finland

Circular fashion and textile technology group Infinited Fiber Company ...

Pic: Fespa

Textiles | On 21st Apr 2021

Print production technology will continue to evolve: FESPA CEO

Print production technology will continue to evolve, and new...

Pic: Sundry Photography / Shutterstock.com

Retail | On 21st Apr 2021

US omnichannel retailer Kohl’s and Investor Group reach agreement

Kohl’s Corporation, a leading omnichannel retailer in the US, has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Vikram Juneja,

Vikram Juneja

Jaquard is a training institute providing a highly specialised training...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Jacques Prigneaux, EDANA

Jacques Prigneaux
EDANA

EDANA has been the leading global association and voice of the nonwovens...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search