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Designer Kavita presents 'Hypercraft' collection at WLFW
Mar '13
This season Designer Kavita Bhartia presents “HYPERCRAFT” a collection that draws inspiration from the new generation of technology making 3D available to designers and crafts people, using technology to enhance artisan skills to create new classical designs.

For instance, Vivan Sundaram has worked in different mediums like painting, sculpture, printmaking, photography, installation and video art. His re-take of ‘Amrita’ is a series of black and white digital photomontages based on archival photographs from the Shergill family. Sundaram refigured the photographs and recast the family in new roles and re-telling the family history.

The collection derived inspiration from artist Michael Eden who used antique form while using digital technology.

Hypercraft is a technology that is used to add an extra dimension to traditional crafts. It takes handcrafted design to a new level, while retaining a human touch.

Using technologies like laser cuts combined with prints and unusual embroidery techniques, Kavita Bhartia has the collection a complete retro look and boxy silhouettes.

The color palette is fresh and wearable with mist green, fiery red, warm yellows, plaster pinks, glowing umber, beiges, blacks and rich off whites.

Silhouettes have an unusual twist, asymmetric hemmed dresses, low slung & pleated straight leg pants, boxy jackets, and tunics with wide rib trims, slouchy sleeves and notched hems.

Kavita Bhartia

Kavita Bhartia launched Ogaan, one of the first stores in the country to showcase Indian designer clothing, in 1989. Ogaan has a strong tradition of promoting new designers, together with the established names in Indian fashion. Kavita Bhartia launched her own label in 2001. The Kavita Bhartia brand is known for using Indian craft skills in contemporary ways to create a fun, quirky aesthetic

Kavita Bhartia

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February 2020

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