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Joy Mitra's line revives memory of old Bollywood movies
Mar '13
Cinematic inspired, joy Mitra's latest collection will take you on a magnificent journey down the memory lane of old Bollywood movies. He is acknowledging 100 glorious years of Bollywood by giving a tribute to one of the major assets of this nation.

The collection is not only inspired by actors or a movie, but everything to do with this remarkable industry, he took inspiration from backstage and everything that goes into making a movie. This collection is joy's first fun- quirky- chic, the soul is vey Indian and consists of dresses, saris and Anarkalis. The color palette is a very interesting mix of black, green, maroon, dark red and mustard.

A hundred years ago Dada Saheb Phalke made a movie about a king who never lied. Phalke's inspiration came from an English film 'The Life and Passion of Christ' and he too wanted to translate the lives of Indian Gods to the screen. His first production 'Raja Harishchandra' was screened at Coronation Cinema in Mumbai on 3 May 1913 marking the beginning of Indian cinema.

Regarded as the father of the Indian cinema, Phalke went on to make several silent films but became the first casualty when the silent era passed. Today after 100yrs we are still mesmerized by the magic of cinema. The world of Cinema inspires us all. This season we are celebrating Indian Cinema. Saluting the masters and the artists and everyone connected to this beautiful world of Cinema.

After graduating in Fashion Design from NIFT Kolkata in 2000, designer Joy Mira worked with designer Ritu Beri for some time, and moved on to work with fashion designer and now hugely successful Bollywood costume designer, Aki Narula, for two consecutive fashion weeks.

Multi-talented Joy took up teaching at NTT, Delhi in 2005 and also freelanced for designers like Anjana Bhargav while simultaneously designing collections for the renowned multi-designer store Melange. However, his intense passion and love for designing lured him into designing for films, and he started off as costume designer and art directore for the critically acclaimed Bengali director Rituparno Ghosh's 'Dosar in 2006, which starred the dusky beauty Konkana Sen and Bengali hearthrob, Prasenjit Chatterjee. In 2007, Joy did the costumes for another Rituparno Ghosh 'Khela, which starred the Bollywood beauty Manisha Koirala (which incidentally happened to be her first Bengali feature film) 

Joy Mitra

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