Australia : Woolmark names designer Narciso as campaign brand envoy

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Woolmark names designer Narciso as campaign brand envoy

18
Mar '13

The Woolmark Company has named world-renowned fashion designer Narciso Rodriguez as ambassador for Merino wool in its No Finer Feeling global marketing campaign, to appear in fashion magazines in Fall 2013. Rodriguez will include Merino wool pieces in two upcoming collections and champion the benefits of wool as a luxury fibre.

Starting with Rodriguez’s Fall/Winter 2013 collection, shown at New York Fashion Week in February, select pieces included Merino wool and carried the Woolmark logo.

Designer Narciso Rodriguez included multiple pieces made from Merino wool in his Fall/Winter 2013 collection shown at New York Fashion Week.

Rodriguez’s ambassadorship will extend through the Spring/Summer 2013 season and the number of garments featuring Merino wool will increase each season.

“It is an honor to be chosen by Woolmark to be their ambassador. Wool has always been an essential part of my collection. It is the most noble and versatile fibre,” commented designer Narciso Rodriguez.

Rodriguez leads the creative direction of the No Finer Feeling campaign, which will bring beautifully styled and photographed advertisements to discerning consumers via the world’s leading fashion magazines, digital and social media.

The ads are part of a bigger rebranding campaign to promote The Woolmark Company as the world’s most well-known textile fibre brand.

“We are thrilled to be collaborating with Narciso Rodriguez, an iconic designer widely heralded by the fashion industry,” said The Woolmark Company CEO Stuart McCullough. “Narciso’s innovative vision and meticulous focus on craftsmanship make him a perfect partner to demonstrate the beauty and versatility of Merino wool as a fibre.”

No Finer Feeling is a broadly based collaboration between The Woolmark Company and Merino wool apparel manufacturers and retailers. The global campaign addresses a new, younger generation of discerning shoppers. It establishes Merino wool as the fibre of choice for fine, contemporary, trans-seasonal fashion, and creates an expectation of the luxurious tactile experience of wearing Merino wool, sourced in Australia from the world-famous Merino sheep breed.

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