Starting with Rodriguez’s Fall/Winter 2013 collection, shown at New York Fashion Week in February, select pieces included Merino wool and carried the Woolmark logo.
Designer Narciso Rodriguez included multiple pieces made from Merino wool in his Fall/Winter 2013 collection shown at New York Fashion Week.
Rodriguez’s ambassadorship will extend through the Spring/Summer 2013 season and the number of garments featuring Merino wool will increase each season.
“It is an honor to be chosen by Woolmark to be their ambassador. Wool has always been an essential part of my collection. It is the most noble and versatile fibre,” commented designer Narciso Rodriguez.
Rodriguez leads the creative direction of the No Finer Feeling campaign, which will bring beautifully styled and photographed advertisements to discerning consumers via the world’s leading fashion magazines, digital and social media.
The ads are part of a bigger rebranding campaign to promote The Woolmark Company as the world’s most well-known textile fibre brand.
“We are thrilled to be collaborating with Narciso Rodriguez, an iconic designer widely heralded by the fashion industry,” said The Woolmark Company CEO Stuart McCullough. “Narciso’s innovative vision and meticulous focus on craftsmanship make him a perfect partner to demonstrate the beauty and versatility of Merino wool as a fibre.”
No Finer Feeling is a broadly based collaboration between The Woolmark Company and Merino wool apparel manufacturers and retailers. The global campaign addresses a new, younger generation of discerning shoppers. It establishes Merino wool as the fibre of choice for fine, contemporary, trans-seasonal fashion, and creates an expectation of the luxurious tactile experience of wearing Merino wool, sourced in Australia from the world-famous Merino sheep breed.
Woolmark
Apparel/Garments | On 20th Apr 2021
The Australian Human Rights Commission has released new human rights...
Textiles | On 20th Apr 2021
Egypt is going full throttle with the construction of a textiles...
In March 2021, the Asahi Kasei Europe R&D centre was relocated from...
Textile Industry Head honchos
Blockchains will be in heavy use by early adopters by 2025
Money never disappears-it just finds new opportunities
Value of 'Made in India' should get more importance
David Guiho
Headquartered in Apt, South of France, Delta Plus designs, manufactures...
P V Kadole
Nine co-operative organisations from Ichalkaranji came together to form an ...
Siddhant Sinha
Set up by Pradeep Sinha, a graduate engineer from Manipal Institute of...
Thomas Ong P S NanoTextile
Malaysian company NanoTextile Sdn Bhd taps into the potentials of...
Pranesh Sridharan & Berndt Koll Lenzing
The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...
Jacques Prigneaux EDANA
EDANA has been the leading global association and voice of the nonwovens...
Ruma Devi Gramin Vikas Evam Chetna Sansthan
Ruma Devi is a jet-setting promoter of artisans who has empowered...
Sweta Agarwal A Humming Way
A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...
Anjali Bhaskar Samatvam
Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to texpro@fibre2fashion.com.
Thank You!