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Harold's starts online selling of apparel & shoe on Amazon

Feb '06
Chain of upscale ladies' and men's specialty apparel stores, Harold's Stores Inc on Feb 1 began selling apparel, shoes and accessories through the online retailer Amazon.com.

Founded in 1948, Harold's boasts a 58-year heritage of providing unique, classically-inspired merchandise of the highest quality.

Previously, this merchandise has been available only in Harold's stores in 19 states, through catalogs and via its website, http://www.harolds.com.

The partnership with Amazon.com is the first time the Company has aligned itself with an online merchant in a business model of this type.

Since launching a new and improved e-commerce interface on its website in 2004, Harold's has since continued to build up infrastructure and improve the customer experience.

Harold's sold nearly $3.2 million through its direct channel in fiscal 2005, including men's and ladies' merchandise suited for all seasons and lifestyles.

On Amazon.com, the Company's initial offering will feature the latest spring styles for men and ladies, but soon will be expanded to include numerous seasons and trends.

Leonard Snyder, Interim Chief Executive Officer said that he is very excited that Harold's was afforded the opportunity to forge this relationship with Amazon, the world's leading online merchant.

Snyder continued, "E-commerce has been a strong channel for Harold's, and he believes this growing online environment will enablethem to better showcase their unique brand to their customers."

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