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Aartivijay Gupta pays fashionable patriotic tribute at LFW
25
Mar '13
Bringing together the iconic images of her beloved country, Aartivijay Gupta’s collection called “I Love India” was a fashionable patriotic tribute at Lakmé Fashion Week Summer/Resort 2013.

Creating the amazing prints inspired by Indian elements like the postal stamps, Indian tiger, the Indian aircraft, coal train, space ship, map of India and even the Father of the Nation- Mahatma Gandhi; the garments were colourful and trendy as they appeared in quick succession on the ramp.

Beautiful lush raw silk and pure silk Khadi were blended with silks to recreate silhouettes from Indian history with a cultural twist.

A colourful opening featured a long sleeved plunge neck sheath with wide flat collar; while the giant Peter Pan version of the same appeared for the Jumpsuit too. Peplum blouses with lapels, the double breasted jumpsuit and the men’s wear with two-button jackets with the assorted images revealed a great print idea.

The saris with prints of Indian legendary heroes or the telephone looked unusual when teamed with long sleeve blouses. Aartivijay’s show stoppers were the very charming budding Bollywood actor- Misti Mukherjee in a dual map print sari and the dashing TV and Bollywood star, Rohit Roy who looked debonair in a Gandhi print two-button jacket.

After her hot selling “I Love My Doodle Book”, which turned into a rage last season with Indian and international buyers; Aartivijay Gupta’s “I love India” will surely fly off the racks once again during the coming season.

Aartivijay Gupta


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