Home / Knowledge / News / Fashion / Liz Claiborne eyes Middle East for growth opportunity

Liz Claiborne eyes Middle East for growth opportunity

Feb '06
Apparel group Liz Claiborne Inc has announced an agreement with MAF Fashion LLC, a division of the Majid Al Futtaim Group in Dubai, for exclusive distribution rights to certain of the Liz Claiborne brands in the Middle East region, as well as certain countries in North Africa, the Levant region and Pakistan.

The partnership will be managed through Liz Claiborne Inc.'s Mexx Europe Holding BV division and was effective January 1, 2006.

Certain of the Liz Claiborne brands, including Liz Claiborne, Mexx, Lucky Brand and Monet are currently distributed in the area through a number of local partners.

MAF Fashion will assume responsibility for these brands in approximately 60 free-standing stores and a number of department store concessions throughout the Middle East, as well as begin expanding the portfolio's overall presence in the region.

Alphons Schouten, Senior Vice President of Sales, Mexx Europe Holding BV, said, "This partnership with Majid Al Futtaim Group and MAF Fashion provides significant growth potential and competitive advantage while building a strong strategic position in a region of the world we consider under-penetrated. MAF Fashion's expertise and local knowledge combined with the strength and diversity of our broad portfolio of brands gives us a strong springboard from which to increase our presence in this market."

"Liz Claiborne Inc.'s brands are among the world's most well-known, and are well-loved by consumers. Their extensive expertise and ability to transform fashion concepts into designer clothing complements our core marketing strengths and local knowledge," said Ko Voigt, Senior Vice President and CFO of the Majid Al Futtaim Group.

Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Recron Polyester from Reliance Industries Limited
Desigual - ABASIC, S.A.
G-Star Raw C.V.
Green Fibre
Midas Clothing Limited
LC Waikiki
Sainsbury's Argos Asia Limited
Reiter India Private Limited
Tchibo GmbH
Benetton Group
Rayonese Textile Inc., Division de Culp Inc.
Etam Group Strategy Hong Kong Limited
Lisa S.P.A.
Phong Phu international JSC (PPJ)
Chori Company Limited
Seasalt Limited
Vardhman Textile Ltd
C;&A Sourcing International Ltd
Chico’ FAS
Helly Hansen Far East Ltd
IKEA of Sweden AB
MAS Active / MAS Kreeda / MAS Bodyline
J ;& P Coats
Calvin Klein
Maceton Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Tory Burch Hong Kong Ltd
Bluestem Global Sourcing Limited
OVS Hong Kong Sourcing Ltd.
Guess Europe Sagl,
Esprit Europe Services GmbH
Truetzschler India Private Limited
Lacoste (Wanchai)
John Varvatos
Vianney Textil Hogar S.A. De C.V.
Sportswear Company Spa
Under Armour Global Sourcing Ltd
SHAHI Exports Pvt Ltd
Lenzing Aktiengesellschaft
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
IDH – The Sustainable Trade Initiative
Sportmaster Ltd.
Cat Tuong Real Estate Group Joint Stock Company
Gokaldas Exports Limited
T.T. Limited
Eastman Chemical Company
NITI Aayog
Huntsman (Singapore) Pte Ltd
Aquarelle Clothing Limited
Landmark Group
Gloria Jeans
Boardriders Asia Sourcing Limited
Gap International Sourcing Limited
Tommy Hilfiger
Groz-Beckert East Asia LLP
Varner AS Retail
Arvind Limited
Hela Clothing Pvt Ltd
Alix Partners
Brandix Lanka Limited
Amazon China
Hirdaramani International Export Private Limited
Page Industries Limited (Bangalore)
PVH Corporation
KAS Direct Sourcing
Target Corporation (MN)
Aramark Uniform ;& Career Apparel, LLC
The LYCRA Company Singapore  Pte. Ltd
Lululemon Athletica Inc
International Textile Manufacturers Federation
H;&M Hennes ;& Mauritz (Far East) Ltd
Alison Hayes Romania
Grasim Industries Limited
Rosset ;& Cia Limited
Restoque S.A.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search