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Second Chance Jeans to debut at GRAMMY Award

Feb '06
Second Chance Jeans selected for the 48th Annual GRAMMY Award Show Gift Bags Second Chance jeans was selected by Distinctive Assets and the Recording Academy to be a part of the valuable gift bags given to Presenters and Performers on Grammy night.

"Second Chance jeans are vintage jeans that are revamped and re-designed in a unique way. Using innovative techniques to refurbish denim by distressing, and accenting with fabric and Swarovski crystals, these jeans are truly unique and a fresh addition to a market swamped with “look alikes.

”Second Chance Jeans are making their debut at the 48th Annual Grammy Awards on February 8, 2006 at the Staples Center in Los Angeles. These jeans are available for retail sale at http://www.WhiteTrashPalace.com, with a price point of $150.00, wholesale inquiries taken upon request."

It all started because she couldn't give up her favorite pair of well-worn, beloved Levi's. Over the years she wore holes in her favorite jeans, and while some the holes she patched with fabric, some of them were left open. When the hem gave out, she added fabric at the bottom. Loving how the soft, faded denim felt, she kept repairing them, noticing that not only did she love her jeans lots of other people did too.

Seemed like everywhere she went, people would stop her and ask her where she got her jeans. After this started to happen quite frequently Michelle decided to create and refurbish vintage jeans as a business.

“These jeans aren't designed to replace the designer jeans that people already have”, says Michelle. “But SECOND CHANCE jeans are perfect for when you're just in the mood to put on your favorite pair of jeans, kick back and be relaxed. I call them my weekend jeans.” “I named the line SECOND CHANCE because all of the jeans are vintage.”

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