Home / Knowledge / News / Fashion / Technology incorporates structure & art on Project Runway
Technology incorporates structure & art on Project Runway
01
Apr '13
HP showcased its innovative technology on last night's episode of "Project Runway," the popular, long-running hit show on Lifetime.

This season marks five consecutive seasons of HP and Intel support, further demonstrating the role that technology can play in the creative arts.

With a heavy focus on pattern making, "The Art of Fashion" episode began at the Solomon R. Guggenheim Museum's exhibit, "Art of Another Kind: International Abstraction and the Guggenheim, 1949-1960." The "Project Runway" teams were instructed to use the iconic Frank Lloyd Wright designed museum, its exhibits and the ultrathin HP ENVY x2 as inspiration for two designs: one groundbreaking, avant-garde piece and one ready-to-wear garment. Designers also used HP TouchSmart desktop PCs with Intel Core™ processors to create unique textile patterns for the challenge.

"The Guggenheim's ingenious design has served as a creative spark for artists of all stripes since its opening in 1959," said Chris Bohrer, director, Worldwide Consumer PC Marketing, HP. "The use of HP technology, like the ENVY x2 laptop that converts to a tablet, to inspire the talented designers on Fashion Runway is just one example of how technology and the arts are inextricably linked."

"I wanted my textile and garments to pay homage to Frank Lloyd Wright's absolute fearlessness in his approach to museum design, and to the unfettered creativity of the exhibits the Guggenheim showcases," said challenge winner Stanley Hudson. "Using the HP products enabled me to create such a pioneering design."

Fan contest

The annual HP and Intel "Project Runway" pattern-making challenge has become a signature episode and a fan favorite.

This season, HP and Intel are inviting viewers to create gallery boards that showcase their personal style with inspiration from the show, for a chance to win new HP PCs, cash and prizes. Fans can share and submit their boards at www.HP/projectrunway.com, and fashion insiders from FashionIndie, TRENDLAND and BRIT + Co. will serve as the contest judges.

The contest will begin on April 4, with judging taking place from April 24 to May 8. Each board should feature a minimum of five items, including one design for an HP Ultrabook™. The winner will be announced by mid-May.

About "Project Runway"

Hosted by supermodel and fashion maven Heidi Klum, the hit series "Project Runway" provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor Tim Gunn. The multiple Emmy nominated show recently was awarded with a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics' Choice Television Award in the Reality-Competition Program category.

HP


Must ReadView All

Pic: Shutterstock

Textiles | On 19th Feb 2020

CLMV nations urged to export goods items to Japan

Cambodia, Laos, Myanmar and Vietnam (CLMV) were recently encouraged...

Pic: Shutterstock

Apparel/Garments | On 19th Feb 2020

Turkey's apparel sector sets $19 bn export target in 2020

Turkey's apparel sector, which sold goods worth $17.7 billion to...

Pic: Waleeds / Shutterstock.com

Textiles | On 19th Feb 2020

Pakistan textile exports up 3.68% in July-Jan FY20

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search