Technology incorporates structure & art on Project Runway

01 Apr '13
3 min read

HP showcased its innovative technology on last night's episode of "Project Runway," the popular, long-running hit show on Lifetime.

This season marks five consecutive seasons of HP and Intel support, further demonstrating the role that technology can play in the creative arts.

With a heavy focus on pattern making, "The Art of Fashion" episode began at the Solomon R. Guggenheim Museum's exhibit, "Art of Another Kind: International Abstraction and the Guggenheim, 1949-1960." The "Project Runway" teams were instructed to use the iconic Frank Lloyd Wright designed museum, its exhibits and the ultrathin HP ENVY x2 as inspiration for two designs: one groundbreaking, avant-garde piece and one ready-to-wear garment. Designers also used HP TouchSmart desktop PCs with Intel Core™ processors to create unique textile patterns for the challenge.

"The Guggenheim's ingenious design has served as a creative spark for artists of all stripes since its opening in 1959," said Chris Bohrer, director, Worldwide Consumer PC Marketing, HP. "The use of HP technology, like the ENVY x2 laptop that converts to a tablet, to inspire the talented designers on Fashion Runway is just one example of how technology and the arts are inextricably linked."

"I wanted my textile and garments to pay homage to Frank Lloyd Wright's absolute fearlessness in his approach to museum design, and to the unfettered creativity of the exhibits the Guggenheim showcases," said challenge winner Stanley Hudson. "Using the HP products enabled me to create such a pioneering design."

Fan contest

The annual HP and Intel "Project Runway" pattern-making challenge has become a signature episode and a fan favorite.

This season, HP and Intel are inviting viewers to create gallery boards that showcase their personal style with inspiration from the show, for a chance to win new HP PCs, cash and prizes. Fans can share and submit their boards at www.HP/projectrunway.com, and fashion insiders from FashionIndie, TRENDLAND and BRIT + Co. will serve as the contest judges.

The contest will begin on April 4, with judging taking place from April 24 to May 8. Each board should feature a minimum of five items, including one design for an HP Ultrabook™. The winner will be announced by mid-May.

About "Project Runway"

Hosted by supermodel and fashion maven Heidi Klum, the hit series "Project Runway" provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor Tim Gunn. The multiple Emmy nominated show recently was awarded with a 2011 GLAAD Media Award for Outstanding Reality Program and also was nominated for a Critics' Choice Television Award in the Reality-Competition Program category.

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