Amazon Diamond Search: A proprietary tool that enables customers to search thousands of individual stones based on multiple diamond attributes, including shape, price, carat, cut, color and clarity.
Amazon Diamond Search was developed by Amazon's technical, usability and jewelry experts to offer customers one of the most effective and customer-friendly diamond search features on the Internet.
Create Your Own Ring: A versatile, easy-to-use online tool that enables customers to easily choose from thousands of loose diamonds and more than 200 setting styles to create a diamond ring that suits both their tastes and budget.
Using Create Your Own Ring, customers can quickly and easily select from a large inventory of loose diamonds of various shapes and sizes, virtually set their stone of choice into their preferred setting style, and see a visual representation of the ring before they buy it.
World-Class Watch Selection: One of the largest selections of new watches anywhere, with thousands of styles and hundreds of brands, including Timex, Casio, Citizen, Movado, TAG Heuer, Omega, Fossil, Tissot, Invicta, Bulova and Swiss Army (www.amazon.com/watches).
Prices range from $10 to $100,000.
The Amazon retail business leverages the efficiencies of its business model to offer customers consistently low prices -- often more than 50 percent lower than regular retail prices.
Each piece of jewelry sold by Amazon is inspected by jewelry professionals to verify quality attributes and ensure an excellent product.
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