CROCS launches Prima & Athens footwear line for WSA show
10 Feb '06
2 min read
"Expanding their offerings to include the Prima and Kids Athens models will enhance their current line-up and offer shoes perfect for savvy trendsetters and children on the go," said Ron Snyder, CEO of CROCS Footwear.
"They remain committed to comfort and function with these new models, which both feature their proprietary Croslite resin that offers the ultimate in comfort and
function."
CROCS Founders dreamed about the perfect boat shoe.
They wanted fashion, function and fun in an extremely comfortable shoe.
In just three years, CROCS has become a phenomenon all its own, loved by, doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course -- boaters.
In 2005, Footwear News, a leading footwear trade publication, named CROCS "Brand of the Year" to honor the company's success in the retail industry and the overwhelmingly positive response to the brand from consumers.
Previous winners of this prestigious award, include Jimmy Choo, Christian Louboutin and Puma.