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Terrific Optics to launch innovative Delta reading glasses

14
Feb '06
Designer and manufacturer of distinctive, high-quality eyewear solutions for the style-conscious consumer, Terrific Optics announced the launch of their breakthrough product, delta readers to be unveiled during the MAGIC Marketplace in Las Vegas, NV, February 21-24, 2006.

No longer relegate to drugstore shelves, readers have exploded onto the retail scene with the powerful and notoriously style-conscious baby boomer leading the charge for fashionable-yet-functional options for their waning eyesight.

With delta readers, the breakthrough, patent-pending readers design by industry newcomer Terrific Optics, fashion and practicality no longer have to be contradictory.

Terrific Optics will be introducing the eyewear collection by appointment only during the nation's largest and best- known fashion business event, the MAGIC Marketplace taking place February 21-24, 2006 in Las Vegas, NV.

Andy Shotts, president and lead designer with Terrific Optics commented, "They're excited to be debuting the delta readers line at MAGIC.

They've had our design in the works for over two years, and the opportunity to introduce it to the global audience that MAGIC attracts is the perfect setting for us."

Extensive research shows that millions of consumers, particularly aged 40+, begin to notice blurred vision when attempting to read a menu, do near work such as sewing or handwriting, or staring at a computer screen.

Currently an estimated 90 million Americans have this condition known as Presbyopia, or will develop it by 2014.


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