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Ebony launches in-house range 'PLUZZ'

15
Feb '06

Retail department store Ebony Retail Holdings Ltd has announced the launch of PLUZZ, an exciting new range for Women of sizes 14W-22W. PLUZZ is inspired from the growing need of the fashion conscious customers who want to look their best.

Looking at the sensitive needs of large-sized women, Pluzz aspires to offer stylish, sophisticated and high-quality fashion wear to women with large size. With this range, Ebony has offered the plus-size women between the age group 25-45years something which they have always wanted but could never get.

The Pluzz women are youthful with an attitude and an unapologetic self-confidence. She wants a fit that flatters her, and by offering the latest silhouettes, fabrics and accessories, PLUZZ fulfills this need and will soon become the premier choice for her. It is an exclusive collection of mix 'n' match options in bright colours, comfortable fabrics at affordable prices starting from Rs.495 to Rs.995.

Expressing her happiness at launch of this range, Ms. Neeta Narula, Managing Director, Ebony Retail Holdings Ltd. and the brain behind launch of this concept says “Ebony has always offered innovative and stylish products to its customers, recent research showed us that lot of our customers were looking forward to wearing stylish and fashionable clothes but weren't getting the right fits.”

“This gave us the impetus to launch Pluzz which will give a more fashionable look to the large sized section of women. The emphasis of the collection is on fashion along with the right sizes and fits” she added.

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