Wills Lifestyle is official sponsor of India Fashion Week
16 Feb '06
3 min read
Preeta Singh, CEO, PDM said, “All are committed to making the Wills Lifestyle India Fashion Week a truly world class event. We have been planning a host of initiatives towards this and having a partner of the stature of Wills Lifestyle will only go to further this.”
The Wills Lifestyle India Fashion Week (WIFW) 2006 will be held at The Grand, New Delhi from April 5-9, 2006.
WIFW aims to gain recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry.
FDCI is actively involved in promoting the 'business of fashion' in India and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the designer prêt market in the country.
ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women.
Specially showcased is a range of high end offerings such as Luxurious shirts & trousers, Formal Jackets, Cashmere and Evening dresses.
Currently there are 40 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years.
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