Nike's Air Jordan XXI shoe to play during NBA All-Star 2006
16 Feb '06
2 min read
Premium brand of footwear, apparel and accessories Jordan, a division of Nike Inc, is celebrating the newest addition to the Air Jordan franchise, the Air Jordan XXI.
Scheduled for launch during NBA All-Star 2006, the shoe commemorates the brand's leap into the future.
The release of the technologically advanced Air Jordan XXI will be accompanied by a comprehensive marketing campaign that features the first-ever auction of an entire collection of Air Jordan shoes for charity, a series of events during NBA All-Star 2006 in Houston, and a national print and broadcast advertising campaign.
"With last year's Air Jordan XX, they looked back and celebrated the past twenty years," says Michael Jordan, "The Air Jordan XXI is a look toward the future.
They're making the shoe more luxurious and more advanced in terms of technology, which sets the stage for the brand going into the next twenty years."
A division of Nike Inc, Jordan is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan.
Air Jordans debuted in 1985 and became an official brand in 1997.
Jordan has grown into a complete lifestyle collection of sport, casual and style products or both men and women.
The Jordan brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers and maintains its commitment to outstanding athleticism with Team Jordan athletes.