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Christian Dior set to open first store in India

20
Feb '06
French fashion house Christian Dior has announced its foray into the Indian market and set up its first boutique in the capital.

Christian Dior GM (Middle East and India) Regis Rimbert told reporters, "India is growing fast. Entering this market would mean good business for us. We want to establish our name and brand in India at the moment."

Rimbert said the company would set up another boutique in Mumbai within a year's time. "We will plan our further expansion thereafter," he said.

Asked about the kind of revenues Dior was looking at and when it expects to break-even, Rimbert said the focus would be to establish the brand in India rather than making profits.

Prices of the products ranging from cosmetics, shoes, leather bags, costume jewellery and dresses would be slightly higher in India than in Paris and other Middle East countries due to the different tarrif regime and import duties, he said.

Christian Dior - The group's principal activities are the production and sale of: Christian Dior Couture, Champagne & Wines, Brandy & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics and Selective Retailing.

Other activities are conducted through Givenchy Couture, Kenzo Mode, Christian Lacroix, Desfosses International, Fred jewellery and Investir.

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