'The New World Brand Experience' by Herald Sun at LMFF

21 Feb '06
2 min read

L'Oréal Melbourne Fashion Festival (LMFF) conveys that the Herald Sun Marketing Breakfast at the 2006 LMFF will present a dynamic panel of brand analysts to discuss the topic of 'The New World Brand Experience – Attracting Consumers into The Future'.

International and Australian speakers debate how to successfully market brands in a competitive consumer environment at festival.

LMFF event will take place during February 26 to March 4, 2006.

The discussion panel includes:
- Simon Hammond, Chairman of SEE Communications - will share his insights on social trends and will show why he has influenced the rejuvenation of many of Australia's best known brands.

- Christopher Sanderson, co-founder of the highly successful trend forecasting company, The Future Laboratory (UK) - will provide a global perspective on marketing trends.

- Glenys Shearer, Commercial Director, The Just Group – will share her wealth of knowledge on the future opportunities faced by the Australian fashion retail industry.

The Herald Sun Marketing Breakfast will be MC'd by Getaway presenter, Jules Lund.

LMFF promotes Melbourne as a centre of fashion and style, stimulates ideas, and highlights trends in design, innovation, business and the arts as they relate to fashion and all things fashionable. LMFF's unique offering makes it the leading consumer and retail fashion event in the world.

L'Oréal Melbourne Fashion Festival

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