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'TAG Heuer SLR for Mercedes-Benz' – auto chronograph

Feb '06
Luxury house LVMH informed that after the incredible success of the first 'SLR Chronograph by TAG Heuer' Calibre 36-R at Baselworld 2004, TAG Heuer proudly launches the 'TAG Heuer SLR for Mercedes-Benz', an exceptional new piece of watchmaking prowess.

Destined for fans of exclusive automobiles and connoisseurs of high-end timepieces, the new SLR chronograph celebrates the long and fruitful alliance between TAG Heuer, McLaren and Mercedes-Benz.

Like the high-performance, luxury sports car that inspired it, the "TAG Heuer SLR for Mercedes-Benz" is an audacious creation, blending classicism and Avant-Garde, with an overall design that reflects the values of the "dream car": power, performance, motor-racing spirit, innovation and elegance.

Launched in a limited edition of 3,500 pieces, its pushbuttons are boldly positioned on the top of the case, ergonomically inclined at 45 degrees; a timekeeping scale is audaciously placed inside the case on a rotating, mechanic, unidirectional ring driven by a second crown at 9 o'clock. The exterior bezel is thus able to feature a tachymeter, like those used by professional racers to calculate speed.

To accentuate these innovations even further, the dial features superbly high-end finishings: ten double index diamond facets have been applied by hand one-by-one; two rhodium-plated rings elegantly circle the counters at 3 and 9 o'clock; and the hands have been diamond-tipped by hand.

The names of thetwo prestigious brands – "TAG Heuer" and "Mercedes-Benz" – discreetly adorn the dial in silver at 12 o'clock.The chronograph's classic alligator bracelet is boldly integrated inside the case, thus allowing for a perfectly streamlined profile on the wrist. The bracelet also features a safety buckle operated by pushbuttons and engraved with "SLR".

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