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Lee to unveil spring-summer collection

22
Feb '06
Gaurav Chakravarty, Marketing Manager, Arvind Brands Limited, revealed that Lee jeans would be introducing its Spring-Summer collection 2006 in India, soon.

Chakravarty informed that denim wear sales in Indian market was over 100 million pairs each year, yielding upto Rs80 crore, of which Lee's share was almost 30 percent.

Lee brand targets young fashion-conscious men and women in the country.

Company offers almost six to seven fits in every waistband for both, men and women.

The spring-summer line will help widen this segment.


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