Ron Ristau, Chief Financial Officer and Chief Operating Officer for New York & Company, said, "The addition of Alliance Data's co-brand credit card program to our existing private-label credit card offering will provide our customers with a complete range of purchasing options, while the database marketing services will continue to provide critical consumer insight into wants and needs of our customers.
“Through our long-term partnership with Alliance Data, we have been able to increase sales and establish more loyal relationships with our customers. Credit has consistently played an important role in our overall marketing mix and business success, and these program offerings will provide even greater opportunities to grow our customer base and increase sales," he added.
Ivan Szeftel, President of Retail Services said, "We are pleased to expand our relationship with New York & Company and believe that today's announcement is reflective of New York & Company's confidence in our integrated credit and marketing solutions."
"Through this co-brand credit card program, we will help New York & Company more effectively engage with additional customer segments that find greater appeal in wider purchasing and rewards-earning capabilities. Additionally, we expect to help increase sales through our carefully planned and executed database marketing programs. In all, we're providing a comprehensive and fully integrated credit and marketing solution that will help New York & Company reach more customers, drive sales and increase customer loyalty."
New York & Company is a leading specialty retailer of women's fashions and accessories with 2005 sales of over of $1 billion and more than 500 retail locations nationwide.
Alliance Data is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America's most recognizable companies.
Alliance Data Systems Corporation
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