Fashion designers fail to understand women's body shape
24 Feb '06
2 min read
The hourglass shape, which features bust and hip measurements that are nearly equal along with a narrow waist, comprised 8 percent of those body shapes analyzed.
Istook hopes the results of the survey will lead to a change in the clothing industry, in which manufacturers will begin producing clothing that conforms to the shapes of women's bodies.
“What they're trying to do now is get manufacturers and retailers to understand the idea that people really are different shapes,” Istook says.
“If they can serve the top four groups, they would have almost 90 percent of the market covered. Right now, the industry is serving less than 90 percent because of the sizing system that's based on the hourglass.”
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