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New ML stores to offer fashion for big men

24
Feb '06
Women's wear fashion retailer, ML, plans to open 14 new outlets that will cater to men of different sizes.

Avi Malka, CEO, says that Israeli men are not being offered wide range of variety in this segment.

Even worse is that there is only one chain, Big Men, which tries to satisfy the needs of large sized men.

ML plans to specially design products in bigger sizes too.

The stores will also offer men's accessories like belts, ties, cuff lings and so on.

Once firmly established domestically, company also has plans to launch menswear overseas.

Currently, ML women's wear stores are located in countries like Australia, Cyprus, Romania and Turkey.



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