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Allen Solly forays into women's occasion wear

24
Feb '06
Allen Solly is expanding its business to produce occasion wear for women.

Allen Solly known for its women's work wear, wants to increase its market buy promoting casual as well as clothing for several other occasions.

It is Madura Garments' fastest growing brand with 55-60 percent rise in women's wear each year.

Hemchandra Javeri, President, Madura Garment, informed that company was exploring other apparel categories and also accessories like footwear, mobile case holders and so on.

Javeri said that the brand will look into kids wear soon.

Company also plans to launch new outlets across country with exclusive women's wear store in North-Eastern States of Assam and Meghalaya.


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