Home / Knowledge / News / Fashion / French Connection TV spot causes furore

French Connection TV spot causes furore

Feb '06
A tube ad showing wet T-shirt clad women thropwing blows at each other and finally making up with a kiss has stirred a contrioversy for French Connection.

Costing £2m and aired on British television six times last week, the ad campaign saw Advertising Standards Authority (ASA) receiving over 100 complaints since the commercial first aired.

TV viewers who complained said the depiction of violence and sexual exposure was offending them.

ASA has decided to find out it infringed on its stipulated night transmission guidelines of beyond 9 pm.

Conceived by ad man Trevor Beattie who is famous for pinching FCUK acronym from an internal memo and conceptualising the most controversial campaigns ever.

Whether it is the 'lesbian kiss' or the violence, French Connection sure has connected something special with UK viewers to hook upon, for now.

Its more akin to a quote from Yves Saint Laurent, the French designer, who once observing two women fight each other say: "Fashion fades, style is eternal."

The advert has given reason for activists and women organisations to come out against the campaign.

Meanwhile, brushing aside criticism, French Connection spokeswomen came out saying "Our brand is irreverent. We want to stand out from the crowd. We think the ad celebrates the female because she is both sides of the story."

Brits Awards will feature this campaign and will definitely have more for viewers to chew than to bite

Earlier in the US too, the retailer's slogan 'Scent to Bed' for a new fragrance had Christian lobby group, American Family Association "baying for its blood."

Early this year, the ASA put a stop to the company's spring campaign that promoted French Connection's commercial radio station, FCUK FM.

Poster carried the line "FCUK FM FROM PNUK TO RCOK AND BACK. NON-STOP FNUK FCUK FM" that was considered offensive by the ASD.

Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: Shutterstock

Textiles | On 27th Feb 2020

ADD removal on PTA respite to man-made textiles: Ind-Ra

The withdrawal of anti-dumping duty (ADD) on purified terephthalic...

Interviews View All

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search