• Linkdin

Kenneth Cole's brand elevation strategy pulls down revenue

03 Mar '06
2 min read

Men's & women's latest fashion provider Kenneth Cole Productions Inc reported financial results for the fourth quarter and full fiscal year ended December 31, 2005.

The company's fourth quarter revenues were $133 million, down slightly from the year ago quarter.

Full-year revenues increased slightly to a record level of $518 million.

Fourth quarter earnings per fully-diluted share were $0.37, in-line with the Company's revised plan, versus the year ago quarter earnings of $0.45 per share.

The reduction in earnings versus the prior-year period is the result of what the company believes are the short-term effects of the shifts in distribution associated with its brand elevation strategy.

Full-year 2005 earnings per diluted share decreased 5.2 percent to $1.65 versus $1.74 in fiscal 2004.

Click to view more details

Kenneth Cole Productions Inc designs, sources, and markets a broad range of footwear, handbags, and accessories under the brand names "Kenneth Cole New York," "Reaction Kenneth Cole", "Unlisted, a Kenneth Cole Production" and "Tribeca" as well as footwear under the licensed trademark "Bongo".

The company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel, as well as fragrances, timepieces, eyewear, and several other accessory categories.

Kenneth Cole Productions Inc

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search