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Kenneth Cole's brand elevation strategy pulls down revenue

03
Mar '06
Men's & women's latest fashion provider Kenneth Cole Productions Inc reported financial results for the fourth quarter and full fiscal year ended December 31, 2005.

The company's fourth quarter revenues were $133 million, down slightly from the year ago quarter.

Full-year revenues increased slightly to a record level of $518 million.

Fourth quarter earnings per fully-diluted share were $0.37, in-line with the Company's revised plan, versus the year ago quarter earnings of $0.45 per share.

The reduction in earnings versus the prior-year period is the result of what the company believes are the short-term effects of the shifts in distribution associated with its brand elevation strategy.

Full-year 2005 earnings per diluted share decreased 5.2 percent to $1.65 versus $1.74 in fiscal 2004.

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Kenneth Cole Productions Inc designs, sources, and markets a broad range of footwear, handbags, and accessories under the brand names "Kenneth Cole New York," "Reaction Kenneth Cole", "Unlisted, a Kenneth Cole Production" and "Tribeca" as well as footwear under the licensed trademark "Bongo".

The company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel, as well as fragrances, timepieces, eyewear, and several other accessory categories.

Kenneth Cole Productions Inc


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