adidas India launches a3 Gigaride

06 Mar '06

3 min read

Cushioning element - For shock absorption and reduction of pronation velocity.

This element makes initial contact during heel strike. This softer element optimises shock absorption and reduces the speed of pronation offering the runner a smoother landing.

Guidance elements - For motion control during the footstrike.
Medially and laterally positioned guidance elements offer motion control while the foot is still in the pronation phase.

These two elements guide the foot to a neutral position.

Stability element- For medial support and reduction of over-pronation.

As the foot rolls inward, the medially positioned stability element helps to eliminate excessive pronation.

Highlights of the shoe

• a3 provides smooth, resilient cushioning
• Synthetic upper
• Molded EVA sockliner for comfort
• Structured midsole for optimal stability
• adiWEAR outsole offers the ultimate in high-wear durability
• Imported

adidas has been innovating in sport for over 50 years now. By challenging conventions and working closely with athletes, adidas delivers sporting solutions that satisfy your needs and improves performance.

adidas India has also put in place an integrated communication approach to support the launch of a3 Gigaride.

The campaign will include 4 X 15 sec television commercials, which will be played extensively on ESPN STAR Sports and VH1 in addition to retail marketing.

More Adidas News... More Fashion News - India...