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Lotto with 'Zhero Gravity' in Indonesia thru MAP

Mar '06
Lotton – Zhero – World Cup
Technical clothing maker Lotto Sport Italia has appointed PT Mitra Adiperkasa Tbk (MAP) as its exclusive licensee for Indonesia until 31 December 2010. The new licensing contract was announced at a press conference in Jakarta together with the World Cup project Zhero.

Thanks to MAP's strong experience in marketing, sales and distribution, Lotto Sport Italia aims to launch the brand in Indonesia and to establish itself as a leading sports brand, particularly this World Cup year.

The objective is to reach in 3 years a sales turnover of 15 million USD corresponding to a 10 percent international sports brand market share, of which 65 percent are estimated from footwear and 35 percent from apparel, and to double sales in 5 years.

To meet this goal, Lotto Sport Italia and MAP have devised a product strategy that will offer Italian design, superior technology and style in sport performance and leisure products.

The product lines will include international models as well as a special collection, specifically tailored for the Indonesian market, with a distribution through MAP's extensive multi-tier retail network of Planet Sports, The Athlete's Foot, Sport Stations, Soccer Stations, SOGO and many other independent sports retailers throughout the Indonesian archipelago.

On the occasion of the new license agreement, Lotto presented also in Indonesia the Zhero project and in particular Zhero Gravity, the world's first laceless football boots. Three years of intensive research to complete a product that is absolutely unique and which will be at centre stage of the coming World Cup 2006 in Germany.

“I am delighted to introduce Zhero Gravity in tandem with the launch of the brand in Indonesia”, said Andrea Tomat, President of Lotto Sport Italia.

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