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VTEC picks brand name Vee Sendy appealing teenagers

13
Mar '06
Viet Tien Garment Company – VTEC, under Vietnam Textile and Garment Group has picked up 'Vee Sendy' as its decisive brand name for both domestic and oversea market, Nguyen Dinh Truong, General Director of VTEC announced.

Vee Sendy is attractive to both Vietnamese and foreign teenage customers because of its striking color, style and materials that go with key goods like fashionable shirt, body shirt, khaki trousers, jean, short, elastic dress, hat, belt, handbag etc., which are modern, Truong added.

VTEC's products have access to about 100 countries throughout the world, and the US remains top export destination with 35 percent of the company's entire export turnover (as contracted with 8 of total 15 famous brand names of US), followed by Japan - 32 percent and EU - 25 percent.

In January/February 2006, VTEC signed a range of contracts exporting its goods labeled 'Vee Sendy' to Australia, US, Canada and Malaysia and earned a total of $ 30 million till August 2006.

In domestic market, VTEC operates 400 stores, 12 among them are in Supermarket format.

Total earning from domestic market in the first two months of 2006 reached Vietnamese Dong 40 billion.


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